Aetna CRM is a tailored SaaS platform built to streamline patient management, scheduling, and communication within the healthcare industry. Our goal was to design a clean, responsive interface that empowers medical professionals with intuitive workflows and real-time data access. From user research to interactive prototypes, we focused on simplifying complex processes while ensuring HIPAA-compliant usability. The result is a modern CRM solution that bridges the gap between healthcare providers and technology—making daily operations smoother, smarter, and more human-centered.